Virginia Beach-based Josiah Schlater's project Ladada (pronounced "luh-DAH-duh") released a self-titled debut back in 2014 that was quietly one of the best records floating around the indie lane of the information superhighway that year.
Ladada's most recent release, "New Psych," is just that, expanding upon Schlater's rich surf rock riffs and lazy vocals with a louder, punchier effort demanding to be heard. Purveying a self-described "soda pop" genre, the sound energetically ricochets between psych rock and shoegaze.
The track is the lead single from Ladada's forthcoming EP, Hi Five, which will hit hands everywhere 4/1 via Gold Robot. Hi Five will take physical form as a curious limited edition "transparent coke bottle green" 12" with Ladada on the flipside, which you can pre-order here.